Brand Trust: One Cyberattack is Enough to Lose Consumer Trust



It takes years to build a brand. A cyberattack that exposes customer data or even simply paints the company in a negative light can cause catastrophic loss of trust in an instant. Trust is a cornerstone of any successful business. In the last twelve months, attack volumes skyrocketed, as bad actors sought to exploit the pandemic. Fortunately, all is not yet lost. This report which features insights from across the world will help get brands on the front foot. This will make loss of trust a problem CTOs and CMOs never have to face.


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