Businesses across vertical industries, both in technology savvy as well
as emerging countries across Asia/Pacific are changing at blistering
pace. Digital technologies are redefining the competitive landscape,
lowering traditional barriers to entry. Data-driven innovation is
underpinning businesses’ ability to deliver hyper-personalized customer
experience, create new sources of revenue using value-added digital
services built around existing products, as well as accelerating the
design and delivery of new and exciting products and services that
enhance customer experience.
The advent of digital technologies is having a profound impact on an
organization’s sustainable competitive advantage, creating a paradigm
shift in the role of CIOs who are now seen as disruptors and change
transformation agents, which not only requires much greater
collaboration with Line of Business but also a much deeper
understanding of the business.